Technology has revolutionized the seafood retail industry in India, impacting how seafood is sourced, distributed, marketed, and consumed. Technological advancements have enhanced supply chain transparency, traceability, and efficiency through blockchain technology and IoT devices. E-commerce and online marketplaces have expanded consumer access to a wider variety of seafood products. Mobile apps have improved customer engagement and fostered loyalty by providing convenient access to product information, order placement, and delivery tracking.