Seafood brand Dam Good Fish has unveiled a strategic rebranding to strengthen its appeal to health-conscious Indian consumers. The updated identity, featuring a new logo and refined narrative, reinforces the company’s core mission: providing wild-caught, chemical-free seafood that is “good for you, good for the planet.”
The rebranding is a significant step for the company, which aims to set a new standard for premium, clean, and responsibly sourced seafood in the Indian market. Central to its promise is a commitment to sustainable practices, which means no antibiotics, growth hormones, or artificial feeds, all supported by a verified cold-chain supply system to ensure freshness.
More than just a cosmetic update, the new logo is a visual storytelling of the brand’s values:
- The Waves: Represent the brand’s dedication to sourcing fish from natural, wild waters.
- The Fish: Symbolizes the company’s singular focus on delivering high-quality, pure seafood.
- The Hook: Honors ethical and traditional fishing methods.
- The Red Hue: Is inspired by the natural color and freshness of fish meat.
“This rebranding is more than just a new look — it’s an evolution of our purpose,” stated Shailesh Patel, Co-Founder of Dam Good Fish. “We’re making conscious seafood consumption a mainstream choice by making it easy, exciting, and accessible.”
Founded by Shobhit Gaur and Shailesh Patel, Dam Good Fish is redefining the seafood experience for Indian households. By integrating traditional wild-caught fishing wisdom with modern transparency and innovation, the brand delivers clean, dam-sourced freshwater fish directly to consumers, championing a sustainable and impactful approach.